TEAM-at-ONCE - Visitor attraction design



Blog & News gazette

will offer reflexions

on the visitor attraction industry & our job,

and newsflashes of interesting things happening.

Reflexions will eventually link to the full article.

Enjoy !

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MALPERTUUS Theme Park announcement

Posted by Herwig Delvaux on June 4, 2015 at 12:10 PM


Theme Park Investment proposal
We made a concept for a new 'real' theme park, 
projected in Flanders, Belgium, 
moored in nature at the Schelde river 
between the cities of Antwerpen and Gent.
We look for Enterpreneurs-Investors, 
to make it happen !
For the Intoduction website, click HERE

Reynaert the Fox tales,  cartographer Mercator edutainment,

historical fortress visits,  nature edutainment  and  more !


Update,  ' Land Ahoy !'  attraction teaser !

GO !

What not to do... in a 'real' theme park ! ??

Posted by Herwig Delvaux on January 20, 2014 at 10:00 AM

What not  to do... in a 'real' theme park ! ??

Have a new reading in the article: 

Success in themed design

> PART 2  -  A soft proposal for the ten commandments of "Don't Do's" in real theme parks...    LINK HERE ;)

Composer Alex Otterlei, "New Beginnings"

Posted by Herwig Delvaux on December 24, 2011 at 7:05 AM

Yesterday 23th dec 2011, Flemish composer Alex Otterlei had his "New Beginnings" composition performed in premiere, with the East Flemish Symphonic Orcherstra (OVSO).  It was a pleasure to attend the premiere. The OVSO has a 3 year existance now, a 60 musicians strenght, and under the direction of Geert Baetens.

Alex Otterlei, as a composer, is one of my preferred team members into full experience development, where soundscape and music plays an essential role.  As I did introduce Alex to the existence of this brilliant new high level volunteer orchestra only 4 months ago, it is a pleasure to see a cooperation taking off so quickly and fruitfully. I really hope to include the orchestra into our future attraction music performance work, just as successfully.

Listen to fragment by clicking

EAS 2011 London

Posted by Herwig Delvaux on September 16, 2011 at 11:35 AM

On this year's  Euro Attractions Show 

in London, at the Olympia Exhibition Center

I will be available for meetings during the following showfloor opening hours

Tue 27 Sept  15:00 - 18:00

Wed 28 Sept  10:00 - 18:00

Thu 29 Sept  12:00 - 16:00


on the Welcome reception  Tue 27 Sept   18:30 - 22:00 

on the Wednesday night party  28 Sept   20:00 - 24:00

Feel free to contact me beforehand or onsite, through :

Mobile  +32 498 539360

"A dog of Flanders" - Antwerpen (2nd update)

Posted by Herwig Delvaux on March 10, 2011 at 7:00 AM

(Updated April 2013)


Project Concept work & design is going on to give the "A dog of Flanders"  ,  "Furandaasu no inu" (Jp)   classic christmas story a permanent home in the city of Antwerpen, Belgium. 

The story and it's versions :

Original story published in 1872, authour Ouida.  

Interpreted in :  5 Holywood films,  1 Japanese anime film,  2 Japanese anime TV-series,  1 contribution in the "Old stories of the world" manga TV series in Japan, the Kanazawa Orchestral Ensemble multimedia version (* see video below), and  1 Japanese story transposition film. 

More, one Belgian documentary project film version plus an exhibition and book about the story and the Japanese visitors to Antwerpen


Patrasche, a Dog of Flanders - Made in Japan

Altogether allready 12 productions based on this story, produced between 1914 and 2009.

You need Adobe Flash Player to view this content.

The  visitor attraction  will be aimed at both tourists and locals, and will connect closely to the cathedral with the famous paintings from P.P.Rubens,  paintings that play a key role in the story, especially in the finale. 

We keep people informed !

Interested co-developers, co-investors (investment financing will be basically private, and could attract public granting from the city after private money is ready) and/or sponsors can contact me.


Promo PDF text explaining the project, is available now in 3 languages : English, Japanese and Dutch

== Investment particopation partners are welcomed ==

Ask your copy now !!

TILE zone 2011 - London

Posted by Herwig Delvaux on March 10, 2011 at 6:44 AM


I am attending   TILEzone   on March 16th 2011,

as well as the reception

on the eavening of  March 15th 2011.

So, networking meetup's are possible on these days ! 

Success in themed design - Part 1 - Experience versus marketing.

Posted by Herwig Delvaux on December 18, 2010 at 7:07 AM

I like to share thoughts around the subject "Success in themed design". Thoughts that are derived from observations, and that are part of our awareness duringthe design process.

Part 1

Let the experience be better then the promise from marketing side.

Visitors receive all of the marketing messages well. Usually, marketing is excelling in raising high expectations, as these expectations attract crowds, isn't it ?

Really excelling attractions (the best on earth...) are both rare AND dazzling costly. In that case, the chances are small that they get a bad effect from overrating in marketing.

But in average conditions, what if the 'bravoure' of words is not matched by reality? Deception !

The far majority "word of mouth" communcation, is about comparing marketing raised expectations and the reality met when visiting. It accounts for both positive and negative word of mouth.




In our delivery model, our standard development platform is composed as a tripod :

Design Lead * Marketing Lead * Services Lead

Marketing lead, as 2nd leg of the construction, must never be alien to the reality of design! That is something we seriously look after. Marketing is not coming in as a wild hurricane, but as a refreshing summer breeze.

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